CRAYOLA · ISSUE 04MAY 2026

Hello,world!

A bright, joyful field-guide to making things with your hands.

BY MARIT KOVALEVAISSUE 04 / 12

CRAYOLA · ISSUE 04CONTENTS02 / 30

CONTENTS

What's inside.

01 First things first. What you'll need before you start. p. 04

CONTENTS02 / 30

SECTION 01 · 1.1THE BIG IDEA04 / 30

100%

THE BIG IDEA

Of kids who made something at least once a week.

Across our 12-month study, every child who joined the workshop made something tangible by week six.

SOURCE · CRAYOLA WORKSHOPS04 / 30

SECTION 01 · 1.2FOUR NUMBERS05 / 30

THE NUMBERS

Four happy numbers from the workshops.

KIDS 312 Children in the program this year.

METRICS05 / 30

SECTION 01 · 1.3A QUOTE06 / 30

The best art teacher is the one who hands you the paint, steps back, and forgets about you for an hour.

— Marit Kovaleva

FOUNDING TEACHER · CRAYOLA WORKSHOPS

QUOTE · 0106 / 30

SECTION 01 · 1.4BEFORE · AFTER07 / 30

Same classroom, two visits apart.

WEEK ONE

Mostly looking.

Kids stayed close to the door. Most projects stayed inside the lines of the demo handout.

WEEK EIGHT

All over the room.

Every wall covered. Every project unique. The handout was forgotten by week three.

BEFORE · AFTER07 / 30

SECTION 01 · 1.5THREE THINGS08 / 30

THREE PRINCIPLES

Three things we tell every teacher.

01 Hand them the paint. Don't demonstrate. Don't explain. Hand them the paint and let the first ten minutes belong to them.

THREE THINGS08 / 30

SECTION 01 · 1.6A SHORT LIST09 / 30

A SHORT LIST

Five things, before the first class.

A checklist for new teachers, taped to the studio door.

01 Tape over every clock in the room. Time is the enemy of any first drawing.

CHECKLIST09 / 30

SECTION 02 · 2.1A STORY11 / 30

A STORY · ROOM 4B

The day room 4B painted the ceiling.

It started with one girl reaching her brush a little higher. By the end of the period, every kid was on a chair, and the principal didn't say a word.

image · 4 : 5

A STORY11 / 30

SECTION 02 · 2.2A STORY · II12 / 30

image · 4 : 5

A STORY · ROOM 7A

The class that started a small magazine.

After three weeks, they were stapling pages together at lunch. After eight, every kid in the school wanted to be in it.

A STORY · II12 / 30

SECTION 02 · 2.3OUR HISTORY13 / 30

A SHORT HISTORY · 2018 → 2026

Eight years of teaching kids.

2018 First workshop opens, 18 kids. A single classroom borrowed from a friend's school in Munich.

TIMELINE13 / 30

SECTION 02 · 2.4CHART 0114 / 30

CHART 01 · KIDS PER YEAR

From 18 kids to 312, in 8 years.

SOURCE · CRAYOLA WORKSHOPS · 2026

CHART 0114 / 30

SECTION 02 · 2.5CHART 0215 / 30

CHART 02 · ENGAGEMENT

Kids stay longer when teachers say less.

SOURCE · WORKSHOP A/B STUDY 2025

CHART 0215 / 30

SECTION 02 · 2.6HOW IT WORKS16 / 30

A WORKSHOP DAY · FOUR PARTS

A workshop day, in four short parts.

STEP 01 Hello! Everyone picks a colored apron. Color decides the table.
STEP 02 Look. Ten minutes looking at a thing on the table. No talking.
STEP 03 Make. An hour with paint. Whatever they want, however they want.
STEP 04 Show! Every kid stands beside their thing, says one word.

HOW IT WORKS16 / 30

SECTION 02 · 2.7TABLE 0117 / 30

TABLE 01 · WORKSHOPS

Six workshops, four cities, one big number.

Workshop	City	Kids	Avg / week	Open since
Sunny Studio	Munich	112	28	2018

AS OF Q1 202617 / 30

image · full-bleed

FROM THE WORKSHOP · ROOM 4B

The day room 4B painted the ceiling.

SECTION 03 · 3.1FROM THE KIDS20 / 30

WHAT THE KIDS SAID · UNPROMPTED

In their own words.

"
It's the only class where I don't have to ask if I'm done.

Lena, age 8 ROOM 4B · WEEK 6

FROM THE KIDS20 / 30

SECTION 03 · 3.2A TEACHER21 / 30

portrait · 1 : 1

The best art teacher is the one who hands you the paint, steps back, and forgets about you for an hour.

— Marit Kovaleva FOUNDING TEACHER · 22 YEARS

A TEACHER21 / 30

SECTION 03 · 3.3WHERE WE ARE22 / 30

MAP · CITIES

Four cities, six workshops, lots of paint.

Every workshop is within bicycling distance of a school.

MAP22 / 30

SECTION 03 · 3.4THE TEACHERS23 / 30

THE TEACHERS · SIX OF US

Six people who hand out the paint.

3:4
Marit K. FOUNDER

THE TEACHERS23 / 30

SECTION 03 · 3.5OUR FRIENDS24 / 30

OUR FRIENDS · TEN PARTNERS

The schools and shops that help us out.

Sunny School

PARTNERS24 / 30

SECTION 03 · 3.6JOIN US25 / 30

JOIN US · THREE WAYS

Three ways to get your kid in.

DROP-IN €12 One session, no commitment
Come once, see if it fits. Includes apron, paint, and one chocolate biscuit.

JOIN US25 / 30

SECTION 04 · 4.1Q & A27 / 30

PARENTS' QUESTIONS

What parents keep asking us.

Q1 Will the paint come out of clothes? Mostly. We give you an apron. The other 20% is part of the story.

Q & A27 / 30

SECTION 04 · 4.2FOUR TAKEAWAYS28 / 30

FOUR THINGS TO REMEMBER

Four things, if nothing else.

01 Hand them the paint. Step back.

RECAP28 / 30

A FINAL WORDCRAYOLA29 / 30

Come paintwith us.

Drop in any Wednesday. We always have one extra apron.

HELLO@CRAYOLA-WORKSHOPS.COM @CRAYOLAKIDS

SECTION 04 · CCOLOPHON30 / 30

COLOPHON

Thank you!

A small team of patient teachers, on a Wednesday, with one box of biscuits.

TEACHING Marit Kovaleva Roland Lansing Petra Adelmann

Hello,world!

What's inside.

Getting started.

Of kids who made something at least once a week.

Four happy numbers from the workshops.

Same classroom, two visits apart.

Mostly looking.

All over the room.

Three things we tell every teacher.

Five things, before the first class.

The studio.

The day room 4B painted the ceiling.

The class that started a small magazine.

Eight years of teaching kids.

From 18 kids to 312, in 8 years.

Kids stay longer when teachers say less.

A workshop day, in four short parts.

Six workshops, four cities, one big number.

The kids.

The day room 4B painted the ceiling.

In their own words.

Four cities, six workshops, lots of paint.

Six people who hand out the paint.

The schools and shops that help us out.

Three ways to get your kid in.

Looking ahead.

What parents keep asking us.

Four things, if nothing else.

Come paintwith us.

Thank you!